Just the thing after a long shop - unsolicited
Pith & Wind -
What the world needs
When I arrived here in Melbourne late in 1966,
Australia was still firmly riding on the sheep’s
back, although there were signs even then that
marketing was going to be crucial in persuading
the rest of the world to keep on buying our wool.
Leaping forward to today we find that wool is
still entrenched in the upper ends of the fashion
market but that the ideas men in marketing have
been snoozing for at least a couple of decades
and demand could be described as steady at best.
Actually I don’t know if that’s true
or not and I can’t be bothered checking
up, but that’s my perception and for the
purposes of this discussion that’s all that
counts. Anyway, to start from the beginning, a
few years ago there was a letter to The Age which
I found to be almost repugnant in its plaintiveness
but with which I also found a certain degree of
empathy. He was complaining about his black socks
and how they kept getting mixed up and were nearly
impossible to keep sorted – because they
were all black, of course.
I can’t remember if he said this as well,
but I’m willing to bet they were black
woollen socks, because if you happen to prefer
woollen socks that’s about the only colour
you can get them in – a little reminiscent
of Henry Ford’s alleged quote re’
the Model-T, ‘Any customer can have a car
painted any colour that he wants so long as it
is black’. (Which actually would’ve
been ‘in any color that he wants’
I would go further and guess that they.. read
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Toolbox - Pirate's Day
Probably the first inkling
would be a cry the crow’s-nest. ’Ship
ahoy.” A tremor of uncertainty, the first
seeds of doubt as to whether it was friend or
foe. A small speck on the far horizon slowly resolving
itself into a dreadful reality. Pirates. The distance
would slowly close between the two ships, no matter
how much sail was piled on. The weight of bullion
and the bulk of a cargo ship made escape impossible.
Then, I imagine, as they pirate ship would be
upwind you would have noticed the smell. Unwashed,
scurvy-ridden, pox-ridden male bodies sweating
with the heat, fear and bloodlust.
To fight or to surrender? What were the odds?
If you are a vast media conglomerate like Sony
fighting pirates may seem the only course, but
if you lived any time in the past two thousand
or more years ago the answer was often different.
Usually you ended up a slave and only occasionally
at the bottom of the sea.
The Romans had a plague of pirates.. read